Thursday, July 28, 2016 by frackingwatch
A recording made during a 2015 meeting of oil and gas industry representatives and state regulators has surfaced. We believe the information from this recording is important to Colorado voters because its contents illustrate just how far the oil and gas industry is going to protect its ability to pursue the unbridled production of fossil fuels in our state.
(Article by Joel Dyer)
If you’ve been paying attention, you knew the battle over oil and gas extraction, including fracking, was going to get ugly this year. After what happened in 2014, it was inevitable.
For those of you new to Colorado or the ongoing fight over fracking, here’s a very brief history lesson.
In 2014, Colorado voters signed their names more than a quarter of a million times to petitions in an effort to put two initiatives on that year’s November ballot. One initiative would have given communities more control over oil and gas operations within their city limits, and the other would have established a 2,000-foot setback or buffer zone between oil and gas operations and occupied dwellings, schools and hospitals.
It is an understatement to say that the oil and gas industry opposed these two initiatives.
In the end, the industry used its political influence and money, and even enlisted the help of a few “Big Green” environmental groups with ties to funders supporting the use of natural gas as part of a “clean energy” strategy to make sure the signatures never made it to the Secretary of State’s Office to be counted or authenticated.
Instead, the voters’ signatures were traded away at the last second to Governor John Hickenlooper, whose enthusiastic support for the oil and gas industry is legendary in this state.
In the end, the signatures of the voters — and many would argue the entire democratic process — were traded away in exchange for a meaningless blue-ribbon task force Hickenlooper established supposedly to study fracking and make recommendations to the Colorado Oil and Gas Conservation Commission (COGCC). The COGCC is the state agency bizarrely charged with the duel tasks of both regulating and promoting the oil and gas industry. Critics argue that it does half of that job description very well.
The impotency of the Governor’s task force was a given from its inception, as he appointed oil and gas industry insiders to at least half the seats on the task force while simultaneously declaring that any recommendations must carry a two-thirds vote to be considered. Couple this with the fact the COGCC is even more stacked with Hickenlooper appointed pro-industry insiders than his task force, and you can imagine the fate of even the most watered-down task-force recommendations that managed to cross the commission’s desk.
By most accounts, the task force accomplished nothing. But as you will see shortly, when it thinks no one is listening, the industry calls it a substantial victory (see slide from CRED presentation ).
For the many who had worked tirelessly for the right to vote on fracking, the last-minute killing of the 2014 initiative signatures was the political equivalent of a mob hit on Colorado voters.
Cut to 2016
Proposed ballot Initiatives #75 and #78, which are currently gathering signatures, would, if enough voters sign up, put community control over oil and gas operations within a town’s city limits and the creation of a 2,500-foot setback or buffer zone between oil and gas operations and homes, schools and hospitals on the upcoming November ballot.
It would be more than an understatement to say that the oil and gas industry and the politicians it controls are opposed to this latest attempt to give voters a say over oil and gas operations in close proximity to their homes and neighborhoods.
As a result of this ongoing struggle over the oil and gas industry’s impact on health, property values, quality of life and the environment, a political war has erupted in Colorado this election cycle.
As anyone who lives here will tell you, this battle cannot be ignored. All of us have been inundated by tens of millions of dollars worth of TV ads, digital ads, newspaper ads, direct mailers, people at our door, people gathering signatures on petitions, newspaper editorials and letters to the editor.
By the industry’s own measure, nearly 90 percent of us are now familiar with the term fracking.
That being the case, the battle is no longer about raising awareness of fracking, but rather about shaping the public’s perception of that term and what it means for our state’s and planet’s future.
Boulder Weekly has written more extensively on the politics of this issue than any other news organization in the state. Two of our previous investigative reports now serve as primers to this issue: “Who killed the vote on fracking?” published Oct. 2, 2014 and “Behind the curtain,”published Sept. 17, 2015.
These two reports have won numerous regional and national journalism awards and represent months of investigative efforts to follow the money, organizations and political connections that have, and continue, to shape the oil and gas industry’s efforts to stop the people of Colorado from voting on ballot initiatives concerning setbacks and community control over oil and gas extraction.
I point this out only because the information found in these two BW investigations is critical to a more full understanding of the information found in several of the stories and columns published in this week’s edition, including this one.
Each of the reports mentioned is extremely long and quite complex and cannot be simply recapped here. For that reason, we hope that you will take the time to revisit these articles, as we believe they will offer valuable additional context to the information presented here.
The recording referenced above was obtained by Greenpeace at the Interstate Oil and Gas Compact Commission (IOGCC) conference held in September 2015.
The recording was made during a presentation by consultant Mark Truax of PAC/WEST Communications who is also Director of Operations and Coalitions for CRED, Pac/West’s largest Colorado client.
As a resource for our readers, we have published a large cache of excerpts from the recording as a sidebar to this story so voters can read them for themselves.
see sidebar at the end of this article
CRED is an oil and gas industry front group created, and primarily funded, by Anadarko Petroleum and Noble Energy Company, two of the largest oil and gas producers in Colorado. CRED claims it is purely an educational organization, but previous Boulder Weekly investigations have found that it has strong ties to other pro-oil groups including Colorado Concern, Vital for Colorado, Protect Colorado, Common Sense Policy Roundtable and EIS solutions.
In many instances, these organizations share board members and serve specific functions in support of each other’s organizations and agendas.
The IOGCC meeting at which the referenced recording was made is a little-known, multi-state governmental agency created in 1935 by Congress at a time when oil prices were slumping due to overproduction so the federal government decided to do something about it.
The idea behind the organization was to get all the state regulators together with the industry so they could communicate with one another and then make suggestions that would be helpful to all involved.
It may have been a good idea nearly a century ago, but critics claim the IOGCC of today is little more than an industry lobbying mechanism that allows state regulators to be wined, dined and inappropriately influenced by those in the oil and gas industry they are supposed to be overseeing.
According to an InsideClimate News investigation published in April 2016, the U.S. Department of Justice told a congressional subcommittee in 1978 that the IOGCC should be dissolved because it had become nothing more than an advocacy agency and as a result, it believed continued tax-payer support was inappropriate.
Not surprisingly, Congress didn’t listen.
This past May, the IOGCC held its meeting in Denver. As reported by Boulder Weekly at the time, the meeting was technically “open” to the public but BW was the only Colorado news organization in attendance. Individual citizens could have attended but they were never invited and those who did know about the meeting were informed they would have to pay nearly $400 to get in the door.
It is likely because of this lack of journalistic oversight and affordable public access to the gatherings over the decades, that the IOGCC has become a place where industry insiders tend to drop their guard and talk honestly, even bluntly about the state of the oil and gas industry, their cozy relationship with state regulators and politicians, and their shared goal with those regulators of promoting production and fighting all organized efforts to restrain that production or add profit-harming environmental regulations to the process.
Why do we think it is important for Colorado voters to know what was said during CRED’s 2015 IOGCC presentation? Because we believe what was disclosed is both shocking and a threat to the future of Colorado’s democratic process.
For instance, the CRED presentation readily admits that the organization is actively working to take over local city councils in order to prevent any future bans or moratoriums from making it into law. And according to the recording, they have been quite successful.
Truax told those in the room, they did, “even more of a preemptive strike in Fort Collins, looking at electing a pro [oil and gas] city council, and making sure that the right city council members got elected to the city council to stop a potential fracking ban. And finally in Denver, this was kind of a one-two punch. In February we had some op-eds and editorials go out. John Fielder, who does beautiful Colorado landscape photography I’m sure many of you have seen it, he did an anti-fracking rally on the steps of the city council. We countered that and took the wind out of their sails in about a total of seven days. Including two meetings with the editorial board at the Denver Post, and a subsequent editorial saying this is ludicrous. We then also elected a pro city council, a pro-energy city council 7-6 on the conservative count, my count is like 9-4 in our favor for Denver City Council. To try and push something through there, which the opposition was trying to do, is now very difficult. So we have been very, very (inaudible). And we’ve been able to keep municipal ballots and municipal ballot measures off in every city and county across Colorado… ”
So not only is CRED impacting the make up of our local city governments, according to the recording, it’s using the Denver Post as just another weapon in its arsenal to do so.
For more than two years Boulder Weekly has been commenting on the Denver Post’s overly cozy relationship to the oil and gas industry, from its pro-fracking “energy and environment” section that was paid for by CRED to the fact that the paper’s CEO and President Mac Tully is actually a member of Colorado Concern, arguably the state’s most powerful organization when it comes to supporting fracking and unbridled oil and gas extraction. As a result, the Denver Post has often shown itself to be a blind watchdog over the oil and gas industry.
This CRED recording certainly seems to confirm the newspaper’s involvement in helping to push the oil and gas industry’s agenda.
As a side note, subsequent to this recording being made, evidence has come to light that Thornton’s City Council has also fallen to the industry using the same formula described in the Denver takeover.
When community rights activists in Thornton became concerned with drilling and fracking operations being proposed in close proximity to their children’s schools they were frustrated by the lack of action from their city council. So they tried to gather enough signatures to recall councilwoman Jan Kulmann, whom they claimed had a conflict of interest because her husband is the deputy director of the COGCC and she is employed by Noble Energy.
The Thornton anti-fracking parents claim these facts were not disclosed during her run for council.
But just as the recall effort got rolling it ran head on into Colorado Concern, Vital for Colorado and the Denver Post.
As it turns out, Councilwoman Kulmann represents the swing vote in favor of the oil and gas industry on the Thornton council and her recall could have had serious implications for the industry’s plans for drilling in the city.
So once the recall effort was announced, Colorado Concern and Vital for Colorado, which Truax describes as basically a wing of CRED on the recording, began to buy TV commercials opposing the recall and even paid for anti-recall door hangers to be placed throughout Kulmann’s district. It’s hard to imagine investing in TV ads for a single seat on a city council.
And finally, as one would expect based on the comments captured on the recording, the Denver Post did its part and came out blasting the recall effort.
I should point out that while the Denver Post took the time to write in opposition to the recall, it didn’t make any effort to cover a massive all-day protest near the proposed well site by the school. The protest involved hundreds of citizens concerned about fracking setting up a makeshift eco-festival illegally on open space lands. Guest speakers at the rally included nationally recognized environmental leaders such as 350.org founder Bill McKibben, and culminated in the takeover of a nearby well by activists who were confronted by no less than 15 police officers threatening their arrest.
What should have been one of the state’s biggest stories of the day didn’t get a drop of ink from the state’s biggest newspaper.
But as the CRED recording states, the council takeovers, coupled with the industry’s ability to get what it wants from the editorial board of the Denver Post, is a real “one-two punch.”
The recording also demonstrates other, even more troubling industry intervention into our political processes.
At one point, Truax shows the audience a slide which he refers to as his “NASCAR slide” and tells the audience that CRED “put together” Vital for Colorado and refers to Vital’s supporting organizations as belonging to CRED. He also describes how CRED uses these organizations to counter anti-fracking efforts at the municipal level on a moment’s notice.
Considering that CRED has long insisted it is a nonprofit organization exclusively committed to educating the public, it sure seems to be spending a lot of time boasting about its control over other oil and gas front groups, its having elected pro-oil city councils and its successes at overturning municipal decisions that might have hindered oil and gas extraction on this recording.
It is impressive, but it also raises questions about the organization’s claims of being focused entirely on education.
The tape also captures Truax illuminating CRED’s unprecedented propaganda machine to his industry peers and the state regulators in the room (See slide 1 here).
He describes in some detail how CRED uses the information it has gathered on 3.9 million Coloradans which it has placed into a database used to selectively target individuals with information designed specifically to influence them based on their previously expressed opinions about oil, gas and fracking and/or whether they are a Democrat, Republican, or independent voter, or even something as nuanced as a person still stuck in the Cold War fear of Russia.
It is an impressive machine to be sure, so long as people are unaware of its existence.
On the recording, Truax is heard telling his audience that it was CRED’s targeted information outreach that was directly responsible for the last minute reversing of what appeared to be impending victories for anti-fracking voters in Loveland, Windsor and other places.
Another disturbing aspect of this recording is the revelation that CRED is actually spending money to try and improve the public image and profile of the COGCC, (see slide 2 here). But why?
According to the recording, to persuade people the industry is properly regulated.
But the CRED/COGCC conflicts of interest don’t stop there.
The entire CRED presentation that was recorded —
including its candid descriptions of:
1) how it is taking over city councils
2) how it’s using the Denver Post to push its agenda
3) how it created and now uses Vital for Colorado to intervene and change the outcomes of local municipal decisions
4) how it is spending tens of millions of dollars to gather information on Colorado voters so it can manipulate election outcomes and keep setback and community rights initiatives off the ballot
5) how it is working to change the constitution so citizens will no longer be able to put forward ballot measures in the future
6) how it has created specific strategies to defeat grassroots environmental groups working to create stricter regulations on the industry in Colorado
7) how it is even spending money to prop up the flailing image of the state agency charged with regulating it so people will think that it is doing a good job
— occurred in the presence of, and with the full support of, Colorado regulators including Matt Lepore, Governor John Hickenlooper’s appointed director of the COGCC.
If there was ever any question as to whether the relationship between the COGCC and the oil and gas industry has become so inappropriate as to disqualify the Commission from its charge as industry regulator, this recording has answered that question.
Yes, the members of this COGCC and the governor who appointed them, and is responsible for their actions, have lost all credibility when it comes to oversight of the oil and gas industry.
State of Colorado oil and gas regulators, like the state’s governor and the corporate media who have been on the receiving end of the largest ad buy in state history for years now, have become no more than arrows in the oil and gas industry quiver aimed at unsuspecting voters.
This recording makes it abundantly clear that all of the persons and entities mentioned above are fully aware of what CRED and Vital for Colorado and Protect Colorado and the Common Sense Policy Roundtable and all the other industry front groups are doing to subvert local governments, manipulate voters and put forward questionable, industry-generated faux research (see DyerTimes), which is then passed on to voters by a compliant newsmedia.
They know and yet they do nothing to stop it, or at the very least, expose it.
And it gets even uglier than that. These oil and gas industry front groups are supported and run by boards comprised of some of the state’s wealthiest funders, or their surrogates, of both the establishment Democratic and Republican Parties (see “Behind the curtain”).
As Boulder Weekly investigations have previously confirmed, this is not a blue/red issue. It is a millionaire/billionaire/corporations verses the rest of us issue.
And the war is heating up as the time for gathering signatures for initiatives #75 and #78 is drawing to a close and the time for voting is nearly upon us.
At this year’s IOGCC meeting in Denver, an industry participant asked the panel on crisis communication training what could be done if there is a journalist who keeps writing negatively about the industry.
Karen Crummy, a former Denver Post reporter who was presenting at the Denver IOGCC panel as the Communications Director for CRED and who is also the Communications Director for Protect Colorado suggested, “If you’re having a problem with a certain reporter, go do some oppo [opposition] research on them. Are they contributing to campaigns? Are they the member of a business group or an environmental [group]?”
It was apparently the kind of answer the industry is more than willing to embrace.
On July 19, The Intercept published an article based on documents it obtained through an open records request showing that both the Bureau of Land Management and the Lakewood police had used undercover agents to infiltrate an anti-fracking protest in Lakewood. The protest took place at a BLM oil and gas lease auction being held at a Lakewood Holiday Inn on May 12. BW covered the protest in its May 19 issue.
Perhaps the most disturbing documents to come from the open records request were those showing that Anadarko Petroleum has established its own intelligence gathering operation in Colorado, which has apparently infiltrated various environmental groups opposed to fracking. And its information is making it into the hands of the federal government and local authorities.
In addition, as the signature gathering process for Initiatives #75 and #78 rolls into its final week, signature gatherers are reporting an increase in incidents of harassment and even threats of violence, some of which have been reported to police.
It would seem the political war of 2016 is escalating into something more ominous.
The oil and gas industry ads are getting more aggressive, more negative. It is clear that the industry front groups are afraid that the initiatives are going to make the ballot this time around, and then who knows. It is certainly an election year that has dispelled the myth that the big money always wins. The oil and gas industry knows it, and so do Colorado voters.
The following are transcribed excerpts of a recording
The transcription was given to Boulder Weekly after being obtained by Greenpeace at an IOGCC Conference in September 2015.
The conference was the annual meeting of the IOGCC, which took place in Oklahoma city, Oklahoma, September 27-30.
The recording came from a panel titled “Taking Back the Fracking Debate: Coloradans for Responsible Energy Development.”
The panel was presented by Mark Truax, director of operations and coalitions, Coloradans for Responsible Energy Development (CRED). Truax is a consultant for Pac/West Communications. CRED is Pac/West’s largest Colorado client. According to Pac/West’s website, Truax’ role at CRED is to manage “day-to-day operations of the statewide educational campaign focusing on hydraulic fracturing, fracking, on behalf of Noble Energy Inc. and Anadarko Petroleum Corporation. This role requires Mark to oversee the day-to-day aspects including research, outreach, communications, digital, direct mail, and field operations.”
(Mark Truax speaking unless otherwise noted)
A slide presentation accompanied his remarks
Tranascript of recording:
So in 2012, the industry was taking on water, the oil and gas industry was taking on water from all sides. Facing a frack ban in the city of Longmont and lost 60-40. The best way I can describe, that is, that was Colorado’s version of what happened in Denton last year. And that was the wake up call for the industry to go uh-huh we’re not isolated from these attacks and we’ve got some big problems that we have to correct. So Noble and Anadarko came together and thanks to their leadership and commitment, said, we’ve got to do something different. We’re facing four ballot initiatives in four municipalities. In November of 2013 Boulder, Broomfield, Lafayette and Fort Collins — for those of you not familiar with Colorado geography, those are all municipalities that are just on the edge of oil and gas development. So they were kind of in the back yard but they weren’t in the belly of the beast like Firestone and Greeley and some of those others …
CRED had started a few months before. We did not have, we didn’t work on those measures and that’s OK. We used them to do a little research. And what we found is in August of 2013, 88 percent of Coloradans knew about fracking.
I said guys, 88percent of Coloradans know this and they are receiving their information 2 to 1 from the opposition with that word [Fracking] … So we had to really come in, put on helmet and shoulder pads and develop an education effort and that’s what we’ve done. And it has been a remarkable ride the last 26 months. So CRED, again started by Noble and Anadarko, we are a 501c(6), very similar to a trade association.
A lot of these types of efforts, Wednesday after election day, go into the office, clean out your desk, turn off the lights, make sure the office is tidy and go home. We are a continual, multi-year education effort.
Looking at this [referring to a slide], everyone loves their oil and gas industry and everyone loves oil and gas production, in Colorado, to the tune of 70 percent. Most recently in September 2015 we are at 76 percent. Can anyone tell me what word is missing from this slide? Fracking. When you add the word fracking — you guys are a good bunch, the coffee must be kicking in — when you add the word fracking that number drops. You can see in September of 2013 that number had dropped down to 55 percent support for fracking. Very high numbers for the opposition.
A couple organizations that I want to pick on, and get through today, to highlight. Food and Water Watch — how many of you have heard of Food and Water Watch? How many of you are concerned about Food and Water Watch and the activities that they do? We are as well. However, 76 percent of Coloradans have never heard of them. So while we spend a lot of time working and focusing on this, we’re not going to chase their message down around them, because only 10-13 percent have focused and actually heard of Food and Water Watch. So we want to make sure we counter those types of concerns, but we don’t spend all of our time directly countering these types of organizations. Same with the Environmental Defense Fund, little bit better, Environmental Defense Fund? Yeah it sounds good, sounds like a really good organization, we absolutely need a fund to defend our environment, even still you have half of Coloradans never heard of them. Still a little bit concerning, but ones that we’re not going to spend a lot of time, chasing them around.
This slide is Commissioner [Matt] Lapore’s favorite slide that I give in my presentations. And it shows awareness of the Colorado Oil and Gas Conservation Commission, the COGCC. And this is likely true in trend line with many of the other states around the country. People do not understand that there is a state regulator that actually regulates the oil and gas industry…
This is why we have to spend time, and Mr. Lapore and I have had this conversation multiple times. How do we change these numbers? And flip the number heard up into the favorables. So we have people that know and have a favorable opinion of the COGCC. How do we really drive this home? We have now spent, now that we’ve built the level of understanding with fracking, and our fracking techniques and tools and processes, now we need to talk about regulations. Everything we’ve done, since about February of this year, really drives home that regulations (inaudible).
We absolutely have to drive that point home. And I share this with you to make sure that you all as regulators in this room and folks that work with regulatory industries, and agencies, drive this point home man. Talk about this. Make sure we are able to combat this. Without this, this is where we are going to have the biggest issues.
Everything we do is built off of this statewide model. So we took and did a number of, did some research, both polling, we did mail testing and phone testing, we also did digital testing. All of that has now been verified by an (inaudible). To build a statewide model so that I know, if I go to Mr. Lepore’s door, what his opinion is going to be on fracking. No, I already know what his opinion will likely be, but if I go to him as a Colorado voter, versus if I go to Ashley with Anadarko as another Colorado voter, she might have a little bit of a different view. And they will have different scores.
We have scored 3.9 million Colorado voters in our databases, on their opinion of fracking. Everything we do then gets fed back in to this database. So that we can use it at a later time. We’ve knocked on 1.7 million doors, we’ve done nine statewide surveys, we have done extensive phone research, and mail research, all of that information if I ever have contact it’s fed back in to that file.
And we continue to market to make sure we know our scores. So if I have you marked as a somebody that I think we can move, and you tell me when we knock on your door that you hate fossil fuels and you hate fracking, you hate everything about the oil and gas industry, I’m never going to talk to you again. Have a nice day. Appreciate your opinion, we are going to mark you as opposed, never going to send you another piece of mail, no digital advertisement, we are going to focus the dollars and resources where we know they will make a difference.
So that really is our true backbone. So some of the tools that we’ve used — this was one of our early direct mail pieces, the nice lady on the right is Annabelle ldorado (sp). She is an energy employee in the land department for Noble Energy, and was kind of our first face of CRED. On the left, you’ll see former Interior Secretary Gail Norton. She is also a good Coloradan. I would send this to probably 80 percent of you in this room. Because it has Gail Norton and she is a Republican. I would probably not send this ad to many people in this room, or this mailing with President Obama. However, when we saw and did our testing, his statement on natural gas — that it’s able to help the environment — when sent and delivered to the right Democrats, we moved Democrats 9 points in our favor.
So the industry had this mentality, oh, we are just going to talk to Republicans. Big Picture, we are going to focus on Republicans, we’re going to stop them. But we looked at it and were like, guys, Colorado is like 1/3 Democrat, 1/3 Republican, and 1/3 Independent. I am not an engineer, I am a political hack, I can tell you that 100 percent of 33 percent does not equal 51 percent. The math just doesn’t work. So we had to go, alright, how do we talk to independents, how do we talk to Democrats, and how do we talk to Republicans? How do we talk to moms, how do we talk to hunters and anglers, there is a lot of movement that we have — so we are really making sure we have the right message for the right folks. Same with our digital ads, here are a couple of examples of our digital ads, talking about jobs, see that on the left, the one in the back there — nevermind Vladimir Putin we will talk about him in just a moment — really focuses on hunters and anglers. And there are hundreds of thousands of folks in Colorado that either have a hunting license or a fishing license and they turn out to vote. And they are also very good when it comes to our issues. So when you tell them in Colorado $82 million in severance tax went to Commissioner Lapore’s boss Mike King, and the Department of Natural Resources and go into wildlife restoration and habitat restoration, maybe the oil an gas industry isn’t so bad. We’ve got to walk them to that edge and explain to them why that actually matters, and why this matters to us.
I love this particular graphic with Vladimir Putin, a little over a year ago when Russia and Ukraine crisis was going on for lack of a better term, we transitioned our entire digital asset for about 3 weeks to an energy security message. The U.S. had recently surpassed Russia as the #1 natural gas producer (inaudible), and Vladdy looks pretty tiffed. But we were able to move very quickly, number one, and adjust with the times and the media, and number two, it was a hit and became our best producing message. So we could do real time testing and see how this actually responds and how folks are able to respond. So very very fascinating.
So really some very interesting tools, really the best way that I can describe it is to walk into Sears craftsman and tell the floor manager, alright, I want one of everything and put [it] in the truck out in the parking lot. We really truly do have been able to test a lot of things, that have only been done in concept, only been done paper wide, by political strategists around the country, but put it in play, put it in motion and demonstrate that it can be done.
This is what I like to call my NASCAR slide, all our different organizations. We have built a coalition of everyone outside of oil and gas that is second to none in my opinion anywhere in the country. Over 40,000 names, and you can see this is farm bureaus, the chambers of commerce, the county organizations, the cattlemen’s groups, other business entities, Pheasants Forever, sportsman’s groups. All of these groups come together and say Colorado and the oil and gas industry here in the state is absolutely vital for our existence. And we want to partner with them, and they want to partner with us, so we put this together. And this is where we are able to activate at least 40,000 folks at a moment’s notice if something’s going on in a municipality. We’ll talk about that here in just a moment. So we have this information now, that we continue to build on, and continue to do the maintenance on, even though we are in an off election year. As soon as we need to activate it, we are able to see it happen. We are also facing continuing increased opposition.
We saw 4 municipal actions in Colorado in the 1st quarter of 2015. So while 2015 is the year of the ram on the Chinese calendar, I’d have to say it’s the year of the whack a mole, if you are familiar with the game at Chucky Cheese. Because they just come back up and we have to keep bumping them back. It’s because we have this increased opposition and all these groups have popped up in the last 12 months, with the exception a couple of the big ones, Western Priorities and
350 Colorado. Don’t Frack Denver, Conservation Colorado, Protect our Colorado, (inaudible), all these have continued to pop up, very local grassroots. But if you track the money back, it all goes back to the same four or five, 6 entities.
So 2014 victories, I encourage you to also take a look at this, this is Protect Colorado, which is kinda the political arm we work with, the political entity, CRED stays strictly educational. This document that I have on the back counter really outlines, kinda timeline everything that happened. In Loveland, in June of 14, the industry saw our first victory. And we moved the needle 10 points in 2 months, from having the measure pass 60-40, to defeating it 52-48. This was the industry’s first victory to date. We were 0 and 5, going in to this and we really needed to change the tide. At this point, also staring two opposition ballot measures in the face, local control, 2,000-foot setback no exceptions, in Colorado. Which if you run the numbers in Weld County, low end 85 percent, high end 95 percent, would be shut down in Weld County with a 2,000-foot setback. Thanks to a lot of effort, 13 pieces of direct mail, 7 campus passes, and over 12.2 [million] digital impressions generated … we moved it 10 points in two months. This is what set off the wave with the opposition.
Whoops, the oil and gas industry got organized and they figured out how to defeat us. And so we saw at 6:00 on August 4 the withdrawal of the 2 opposition measures, the 2000 foot setback and a local control measure, which also we withdrew ours, which was a fiscal responsibility measure, fiscal impact, you cannot ban oil and gas in Colorado and receive the revenue for it in your municipality. Can’t have your cake and eat it too. All of those came down, the governor created the oil and gas task force, and then spent the next six or seven months in that, and recommendations came out in February, Commissioner Lapore is now implementing those recommendations, going through rule enhancements and things of that nature.
All of this really kind of changed the way that we work. Because the opposition figured CRED was going to stop. Measures came off the ballot, everything was going to go away, they’d go through this rule making process so that they could go back to continue the fight.
Noble and Anadarko, and our other funders with Protect Colorado, had a different idea. And we have continued to move forward. We’ve pulled down, we had 10 million dollars in media reserve for September and October, we pulled that down, but we kept going. We still did ads in September and October right in the heat of the Cory Gardner/Mark Udall senate race, right in the middle of other hot political races in 2014.
The second time they thought we were going to stand down was when oil prices began to plummet, and PR campaigns and these kinds of activities are often the ones that are easily cut and then saving the bottom line with the oil and gas industry. Wrong again. We’ve been fully funded for 2015, and continue to move forward, thanks to commitments from about 15 companies in Colorado and around the country. They really do see the value of this. We’ve been able to move forward. And the opposition has been on its heels.
We’ve had these four municipalities, as I mentioned, Erie, there was a local race, or a local initiative put forth before city council that ran and they were trying to put in an emergency moratorium. That 40,000 number I shared with you, we had 400 people in the town of Erie that we mobilized in 24 hours. Before I ever put one boot on the ground. We then put canvassing on the ground, did some door-to-door canvassing, flipped the vote and were able to defeat it 4 to 3. In Windsor, pro-active canvassing. There was rumor they were going to put a ballot measure on, a community bill of rights, so we did have the data in Windsor, knowing that that fights going to come back.
Even more of a preemptive strike in Fort Collins, looking at electing a pro [oil and gas] city council, and making sure that the right city council members got elected to the city council to stop a potential fracking ban. And finally in Denver, this was kind of a one-two punch. In February, we had some op-eds and editorials go out, John Fielder, who does beautiful Colorado landscape photography I’m sure many of you have seen it. He did an anti-fracking rally on the steps of the city council. We countered that and took the wind out of their sails in about a total of seven days. Including two meetings with the editorial board at the Denver Post, and a subsequent editorial saying this is ludicrous. We then also elected a pro city council, a pro-energy city council 7-6 on the conservative count. My count is like 9-4 in our favor for Denver City Council. To try and push something through there, which the opposition was trying to do, is now very difficult. So we have been very, very (inaudible). And We’ve been able to keep municipal ballots and municipal ballot measures off in every city and county across Colorado…
So steps moving forward — really continuing our standard activities. We want to rack up on broadcast, TV and radio in early September, continuing to do heavy outreach. We do about 150 events a year, we have a very aggressive events staff at booths and fairs and festivals … Also the door-to-door canvassing, we will knock on about 400,000 doors total this year, and then broad coalition building adding to that NASCAR network.
Looking at 2016, trying to determine and understand what is going to happen, what is the opposition going to do, now that they have been down for the count for 12 months, and (inaudible) trying to see if they are going to run any statewide ballots. Simultaneously, we have to be ready for that strike in the event they do play that card, so we are doing a fair amount of polling and research on our own ballot measures. And they’re not only on the oil and gas side, but also on fiscal impacts, on good government, on ballot reform. And I can tell you as far as this goes, it’s going to be a fairly crowded ballot in 2016 with a lot of these initiatives, and others that the business community is running. So this is where I spend a good portion of my time, but it has been a remarkable journey for lack of a better term running these programs, to really create this from the ground up, and be able to demonstrate its usefulness, and how we can fight back and make sure the oil and gas industry is able to thrive and able to thrive responsibly.
With that I’m happy to take questions.
[Audience question:]Just a quick question on the legal challenges on those four initial ones, could you comment on where that stands?
Sure – I will do my best as we are not intimately involved with that and Mr. Lepore, feel free to jump in there. No… Matt, take it away.
[Matt Lepore describes legal challenges]
[Audience question:] A very impressive multi-faceted approach, obviously that takes money and supporters, can you speak to your funding?
On the CRED side that’s a 50/50 joint venture between Noble and Anadarko. And I will tell you that their investment in the last 2 years has been north of 8 figures. They have invested considerable resources.
On the Protect Colorado side, there has also been considerable investment, not as much as the CRED side. Seeing as we didn’t have a ballot initiative and legally that is the sole purpose of that organization, to advocate for and against certain ballot measures. And we have supporters to 100 dollars to larger contributions from a quarter of a million dollars to a million dollars. And Protect Colorado – Whiting, PVC, Pioneer CalFrack, Phase Water Exploration, Black Hills, Bill Barrett, about 15 total operators have a seat at the table and have contributed.
[Audience question:] Have you had any discussion about changing the actual ballot process itself?
Yes, we are in the process of evaluating that right now, including working with the greater business community because there’s also a movement afoot in the greater business community, a number of long-time Colorado leaders who are increasing the number of signatures required. Right now we are 5 percent of the Secretary of State, it takes 94,000 signatures to get on the ballot in Colorado, and there is no requirement for it to be diverse according to geography, so I can go camp in downtown Denver and get 94,000 signatures and be done. There is no proportion requirement by Congressional district or by county. So looking and seeing how all those (inaudible)
[Audience question:] Is this being done in any other state other than Colorado? Your model or the model that has been developing?
We have been working a little bit in Texas with the company I am working for, Pac/West, we are a consulting firm, we have been working with the Texas Oil and Gas Association, but no it has not been replicated to this level. Unfortunately now that we have validation, that it works, oil has taken a dive so these types of efforts, given that they are funded by you all in this room and by the industry itself, it is very, very hard to do with commodity prices the way they are. Thank you all very much.
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